Ebook Does It Work?: 10 Principles for Delivering True Business Value in Digital MarketingBy Shane Atchison, Jason Burby
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Does It Work?: 10 Principles for Delivering True Business Value in Digital MarketingBy Shane Atchison, Jason Burby
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You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.
That's where this groundbreaking marketing guide comes into play.
From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
- Sales Rank: #749869 in eBooks
- Published on: 2015-05-01
- Released on: 2015-04-10
- Format: Kindle eBook
From the Back Cover
"As practical as a roadmap . . . it's a book that encourages leaps of imagination."
--from the foreword by Sir Martin Sorrell, CEO, WPP
"An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in Does it Work? on setting and tracking goals, executing on data-driven creative, and achieving business results, are applicable to a myriad of initiatives and will have a hugely transformative impact on how you do business."
--Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
"Highly approachable, pithy, real and very engaging. The beauty of this book is that it's about marketing today, not just being a better digital person. Does it Work? is also perfect for any level of experience with actionable insights for strategy development and executional excellence. That combination makes it an ideal reference book, a mainstay in your marketing arsenal."
--Kieran Hannon, CMO, Belkin International
"Marketers continue to face a multitude of decisions around how, where, and when to engage with customers. The 10 principles Shane and Jason share can truly help marketers focus their efforts in the places that will drive their business forward."
--Danielle Tiedt, Chief Marketing Officer, YouTube
"A yellow brick road of thinking that can help leading marketers take on the fragile balance between the art and the science of digital marketing."
--Michael Kotick, Brand Director, Nestlé Purina North America
"In a world with an abundance of data, much of it free, it is remarkable that creativity and business profits are primarily faith-based. Jason and Shane ride to our rescue in Does it Work with ten illuminating principles that will transform your ability to leverage the Big Data opportunity. As you go from zero to ten in the book, be prepared for your business to go from zero to glorious!"
--Avinash Kaushik, Marketing Evangelist, Google & Market Motive,
and author of Web Analytics 2.0
"Over the years, I've worked with countless marketers who try to measure everything just because they can. Does it Work? brings into sharp focus the only real metric that matters. By helping change the focus and conversation, Shane Atchison and Jason Burby are giving CMOs, CEOs and all shareholders THE standard against which every marketing decision should evaluated."
--Josh James, Founder and CEO, Domo
"How do you best take advantage of the ever changing opportunities that digital offers your brand to connect with your customer? Does it Work? provides principles on everything from setting goals, building teams, driving great creative and most importantly understanding actual business value to your organization."
--Joanne Bradford, Head of Partnerships, Pinterest
About the Author
Shane Atchison is global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business.
Jason Burby - As President of the Americas region, POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
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Does It Work?: 10 Principles for Delivering True Business Value in Digital MarketingBy Shane Atchison, Jason Burby PDF
